Colombus Consulting, Oracle and the Haute école de gestion de Genève (HEG) business school have published the first Data and AI Observatory in Switzerland 2024.
The aim of this observatory is to provide decision-makers with a tool for analysis and comparison, enabling them to understand the current state of the market, anticipate future developments and situate their own progress in terms of data and AI transformation.
The 2025 edition reveals a significant increase in the understanding of data and artificial intelligence issues among Swiss business leaders. Concrete use cases are multiplying, reflecting a gradual shift from experimentation to industrialisation. However, this momentum is still being held back by organisations that are still insufficiently prepared, governance that is sometimes uneven and a partial strategic integration of AI.
Growing adoption
Swiss companies are moving from experimentation to the industrialisation of AI: 52% have deployed virtual assistants or content generation modules, while only 39% are still pursuing pilot projects.
Improving skills and data
Maturity is progressing: 62% of employees have a better grasp of AI concepts. What’s more, 62% consider their data to be of good quality and 41% consider themselves to be “data driven”.
High expectations, persistent obstacles
While 74% see AI as a strategic lever, 70% feel that their ecosystem is still immature. The main obstacle remains cultural rather than technical.
Ethics and governance to be strengthened
70% include ethics in their decision-making, but only 53% actually apply measures to prevent bias.
Customer and product-oriented uses
Applications mainly concern customer relations (77%) and the product/supply chain (75%), illustrating the search for a direct impact on performance.
